Every week, we’ll meet Longines Masters’ players and learn about their experiences through exclusive interviews.
In this new edition of the Masters Insider, the Brazilian artist, Max Rompo, who was called upon by EEM for the creation of the official Season 1 posters, looks back on his influences, inspirations and experience in this collaboration with the Longines Masters Series.
I’m Max Rompo, a graphic designer from Buenos Aires, and I’ve been invited by the Longines Masters to share some comments about the posters I created for Season 1. It’s been a long time, I was young and oblivious, I didn’t know much about the event, and in these posters, I can see an aspect of the Argentinian graphic tradition that I know well today, and I really like it. You can see a bit of the illustration work of José Bonomi and Juan Cotta from the mid-forties, with work in several colors, hats, and simple, lively, expressive work!
I also drew inspiration from books, in addition to posters; I have a weakness for both. I could mention the cubist painting of Baron Emilio Pettoruti, and that of his neighbor, Joaquín Torres García, as some works that inspired me. A mix between classic Argentinian art and horses.
Looking back over the choice we made with the artistic director of the Longines Masters at the time, I see that the clear graphic composition of each poster laid the foundations for a very clear identity; one that evokes the spirit of the competition on the three different continents. A unique identity that is recognizable and will inspire other artists and poster design for other events. »